Summary: To design and re-engineer the PPV 12 Purchase flow across all squads, while creating a seamless end-to-end user experience. Reduce hand-off of users across all squads while improving conversion rates.
Goals:
1. Monetization: Improve PPV Conversion, Increase total purchases, Collect emails for future conversation opportunities
2. Experimentation: Drive change based on data and audience behavior
3. Workflow: Better handle transition of purchase funnel from off to on while enabling "live" environment testing out of users' view
4. Timeline: Deliver in time for PPV 12 Fight
Features:
1. Event page as storefront
2. Marketing modal
3.. Handles 4 purchase path states without requiring code development
4. Displays purchase confirmation after user completes purchase path
5. Copy is configurable without requiring code deploy
Living Room Content
Mobile View
Desktop View
Mobile Web View
